Meet the Judges
Driving high standards
Meet our independent judges
The Pf Awards Judges are integral to our independence and high standards.
They include experienced clinicians working across primary and secondary care, as well as former senior industry
professionals. The judges have been hand-selected to bring a wide variety of experience and understanding of both health and pharmaceuticals.
The Judges ensure all candidates are put through a rigorous but rewarding assessment process, where their entries are investigated in a challenging but beneficial way.
Please note: All Pf Awards judges sign confidentiality agreements prior to joining the panel.
Team Development & Performance Specialist
Business Coach and Learning Specialists – A.R.T. Ltd
Commercial Operations Director
Founder, Be Brilliant Consultancy
Director Every Connection Counts
Chief Purpose Officer
Business Coach, and UK Enterprise Stress Management Coach
Director Every Connection Counts
Business Development Director, UK, Inizio Engage
Global Market Access Lead
Business Development Director
Allan is a team development and performance specialist with over 40 years’ experience of working in and with the pharmaceutical industry. He has held sales, sales management, team coach, and learning and development roles with Ciba-Geigy-Zyma (Novartis), GSK, Grunenthal and Vifor before becoming a team performance consultant to the industry. He is the creator of the PARTNERS® Team performance framework and the author of ‘The Successful Coaching Manager’ and ‘Team Champion – Taking Teamwork Seriously’ and has presented at numerous Pharmaceutical Conferences across the UK, Europe and India on the subject of high performance teamwork and key account management.
Ania is an accredited Business Coach and Learning Specialist, from a Pharmaceutical Sales Management background. She is also a practicing artist, studying for a Degree at The London Art Academy. Ania combines her passion for behavioural change with her artistic practice. Applied to coaching and team engagement, she offers the mind space to reassess problems and create plans through an understanding that rational thought alone cannot offer. Ania demonstrates a flexible approach, adapts her style to suit organisational needs, and works in collaboration to help people and companies develop and succeed.
As the Commercial Operations Director at Inizio Engage, Caroline has over two decades of experience in delivering outsourced commercial and medical solutions for the pharmaceutical industry. Caroline thrives on collaboration with clients and working with the wider Inizio business functions to deliver tangible results for every project. Caroline’s expertise lies in recruiting and operationalising high-performing commercial sales teams, supporting pharmaceutical companies to navigate the complex and ever-changing pharmaceutical landscape.
With nearly 30 years’ experience in sales, leadership and performance coaching roles, I bring a wealth of practical experience to my business. My coaching provides a confidential and challenging ear, encouraging the client to explore their ideas and challenges from different perspectives. The approach is action based, the techniques allowing a deeper understanding and behaviour change.
Much of my coaching work is for clients developing their commercial strategy and leadership, preparing for significant meetings, and coaching them in their goal setting and messaging. Additionally, I have experience coaching clients to manage their state, mood and anxiety so they can perform at their best.
I take continuing professional development seriously and hold several accredited coaching diplomas, including a Practitioner Diploma in Executive Coaching from the Academy of Executive Coaching and have recently become a Master Business Practitioner of NLP.
With over 25 years of commercial expertise, Emma, has held key roles in Learning and Development, Commercial, Marketing, Leadership, and Global Excellence. Her journey both in the industry and supporting it, has been driven by a profound passion for unlocking people’s potential and fostering connections that bring out the brilliance in our field. Emma has dedicated her career to bridging the gaps between knowledge and performance, utilising her diverse experience to drive excellence across various global endeavours and more recently across businesses and industries.
Her commitment to facilitating growth and harnessing the untapped potential in individuals and teams continues to be the driving force behind her work today at Every Connection Counts. In a dynamic and ever-evolving industry, her goals remain unchanged: to empower, inspire, and elevate our collective achievements via connection – we are stronger together.
Emma Clayton is the Founder of “Be Brilliant Consultancy”, an organisation committed to driving growth and excellence in healthcare. Emma’s career spans 26 years in pharmaceutical marketing, team leadership and educational excellence both in -house in leading pharma companies, and as a consultant for 7 years.
Specialising in driving growth and excellence for healthcare brands, teams and leaders, Emma has led award-winning programs and teams – her Four D Consultative framework for marketing excellence, grounded in behavioural science, has become an industry standard through her newly launched skills academy. Emma has continued to study Organisational Psychology making her uniquely qualified to evaluate the complex interplay of technical innovation and expertise alongside human skills to create outstanding result and has led to Emma’s “Brilliant Teams” framework being embedded within many NHS and HSE leadership programs.
Ian has almost 30 years’ experience within the Life Sciences industry. He has held Senior Management and Board Level roles and is passionate about how the industry can consistently deliver superb customer experience, and ultimately value for patients.
With a background working for Bristol-Myers Squibb, AstraZeneca and Ashfield Healthcare, Ian understands both the client and service provider perspective, bringing this to bear with some innovative, high impact approaches to commercial excellence.
For the past 6 ½ years, he has worked as an independent consultant, supporting a diverse range of clients across the UK and Europe. His key areas of expertise include:
- Coaching the coach – providing high quality, structured and sequential coaching for managers to enhance their own coaching skills and hence the in-call capability of their teams. This includes virtual coaching excellence
- Leveraging customer insight – generating and using insight to achieve greater impact and influence with customers (both face-to-face and virtually)
- Competency Framework development – sales, market access and medical functions
- Development planning excellence – supporting individuals and organisations with relevant, aligned and impactful development plans
Lucy started her career in 1997 on the graduate development programme for ‘P&G Pharmaceuticals’ moving through sales, marketing and HR Functions.
Quickly finding her passion for talent development Lucy left to scratch the entrepreneurial itch in 2002 to co-found Star Medical Ltd which subsequently became the number 1 resourcing and outsourcing healthcare services company in the sector. Lucy also co-founded OUTiCO, in the early days of multi-channel selling back in 2010. Lucy went on to exit both businesses to the Uniphar Group in 2015 and 2017 respectively, retained by the business through to 2021 as Chief Culture Officer to support with business and culture development as the organisations integrated. Lucy’s principal focus is now her work as co-founder of ‘The Game Changer Collective’, a people and performance company dedictated to the pursuit of game changing impact – for individuals, teams and organisations. Lucy also operates as NED for a number of businesses in a variety of sectors with the red thread of ‘transformational change’. Lucy’s biggest passion is making DE&I live mainly through her role of the EMIG ‘DEI&B’ special interest group.
My passion for sales coaching & training comes from the years I’ve worked as a sales trainer/leader.
I passionately feel that sales coaching is the bedrock behind all successful sales individuals and I’m a huge believer in selling skills, continuous coaching and supporting personal development plans.
I feel exhilarated to inspire others, through passion, empathy, and active listening.
Key to a strong coaching relations, is trust, integrity and understanding of the coachee’s. Building their confidence to challenge themselves and maximize their own potential.
An accomplished sales performance coach/trainer, who has supported and serve numerous sales teams and individuals within the various coaching, leadership positions held within several blue-chip pharmaceutical/Med Device companies, (GSK, Pfizer, Abbott, Alcon and Johnson & Johnson).
Notable achievements: Sales training awards with Abbott.
Invited to help develop a global coaching model.
Leading my UK sales team to top country in EMEA.
Raj is an engaging and pragmatic Business Coach, and UK Enterprise Stress Management Coach of the Year. Raj has authored four books including ‘Coping with Stress and Adversity Inspirational stories’. Raj has 35 years experiences in the pharmaceutical and bio-tech industry with a variety of distinct roles from management, training manager, brand management, KAM, market access and government affairs.
Raj helps leaders, and their organisations improve performance by, aligning culture, vision, purpose with wellbeing to create a better life balance. Raj achieves this by having an in-depth understanding of organisational culture, behaviours, key performance indicators and identifying the pivotal points for growth and success as well as the stressors. Raj then guides individuals and organisations to choose the right strategies to embed effective change. Raj Identifies the team and personal challenges that are holding them back from reaching their full potential and applies bespoke coaching. www.pdss.co.uk.
I was in the pharmaceutical industry for 35 Years and in that time worked in both marketing and sales management for several companies including AstraZeneca, Grunenthal and Danone.
I currently work as a freelance trainer mainly working as a consultant to NB pharma solutions .
In my spare time I volunteer for the coastguard service and front line ambulance duties in the East of England.
Toni has three decades of extensive experience within the Pharmaceutical Industry, having worked in various roles encompassing sales, marketing, market access, and leadership. In the initial stages of her career, she concentrated on Account Management. Over the past two decades, she has predominantly served in senior leadership positions. She has worked across multiple disease areas including Oncology & Vaccines with involvement in multiple high profile launches that changed disease landscapes. She possesses a strong dedication to cultivating high-performing teams, which has inspired her to establish Every Connection Counts, a company dedicated to enhancing performance. Presently, her primary emphasis is on providing training, coaching, and fostering the growth of individuals and teams to help them attain their professional and personal goals.
Senior Leader with over 25 years’ experience in the pharmaceutical industry with my pharma journey starting in sales by ‘carrying the bag’.
As a General Manager, I am now leading a new pharmaceutical subsidiary in the UK. My background is broad, but I have primarily worked in commercial roles such as sales, market access, training, marketing, and commercial operations such as contracts and pricing.
My passion is to foster a collaborative, sustainable and inclusive culture that positively impacts the healthcare environment and the company’s success. To summarise, a people-focused and results-oriented leader.
I come from a commercial background have worked within and with life science organisations for over 20 years. I’ve worked in sales and both first and second line management roles. As Head of Resourcing at Ashfield I was involved in recruiting for the full range of commercial jobs so bring an understanding of what it takes to be successful and a passion for seeing people achieve excellence in their roles.
A renal nurse by background and still practising, Joanne as Business Development Director at IQVIA she supports strategic market access, pathway analytics and pathway transformation to enable market and patient activation across the product lifecycle. She works directly with not only the life science industry but also the NHS centred solely around positive outcomes for the patient.
She has over 24 years of experience working in the pharmaceutical industry in many senior roles centred on leading high preforming teams in Market Access and Key Account management. In these roles Joanne gained a deep understanding in solving market access challenges throughout the product lifecycle; be that planning HTA submissions, devising and communicating value propositions to HCP’s through to manging the other end of the journey in loss of exclusivity in high-cost drugs. She has also worked for the Department of Health in Medicines Optimisation at MTRAC and is keen to support transformational change at IQVIA alongside the NHS.
I have worked in the pharmaceutical industry for 25 years in a number of traditional sales and sales management roles as well as some more unusual roles such as “Head of Business Intelligence”, “Sales Operations” and “Commercial Contracts”, this has really broadened my skills and knowledge base, even today in what we have experienced over the last 18 months I am still learning and adapting to the ever changing environment, I was fortunate to work as part of the “ONS Covid-19” study the data from which we have all sat and watched the cabinet present. I now look forward to my second year of judging having thoroughly enjoyed last year seeing the energy, enthusiasm and remarkable innovation from the candidates it was a real pleasure to be part of.
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