Anne has a science background and has spent her career within the pharmaceutical industry. She has worked at a senior board level for over 10 years at both Roche and Takeda gaining extensive operational experience in shaping strategy, vision and the performance of organisations.
Anne has a number of professional interests such as how you develop, grow and measure capability within an organisation and has designed and implemented a number of development programmes. She has also been involved at a company level in change management programmes and how to implement change to best effect.
On a personal note Anne is a NED for the Patient Information Forum which champions Health Literacy and patient access to high quality information.
Judging at the Pf Awards is a very rewarding experience and its a pleasure to review and recognise the extensive new talent within the Pharmaceutical Industry.
A nurse with over 40 years of healthcare experience. After 20 years in the NHS moved into the Pharmaceutical industry, and undertook roles including primary and secondary care sales, training and KOL development, managing both nursing and sales teams and in the past few years held senior leadership roles including national safeguarding and prevent lead for a large pharmaceutical company. For the past 2 years a contractor working in healthcare project management and safeguarding.
Keith has worked with the pharmaceutical industry over 20 years, starting as a primary care salesperson. He has worked in CSO for about 14 years in operational, recruitment and senior leadership roles.
Mehrnaz Campbell, the company founder and CEO, has been involved in Healthcare since 1986 in various roles including working as a nurse in ITU, Cardiothoracic Medicine and Plastic Surgery. She has worked over 28 years in the Medical equipment and pharmaceutical industry. Mehrnaz' passion for learning is reflected in her academic qualifications which include: General Nursing, Postgraduate Diploma of Management Studies, Postgraduate Diploma in Marketing and a Masters in Business Administration.
Mehrnaz has a hands-on approach in conducting market analysis believing that the gold nuggets found during the analysis are the key elements for developing winning strategies and content.
Outside work Mehrnaz enjoys cooking, travelling and socialising with fiends. She also loves a challenge; whether its cycling from London to Paris for charity or walking to Base-Camp-Everest just for the fun of it!
Dave is a Director at Ethical Reach Ltd a niche Healthcare Consultancy specialising in Multichannel Marketing. Experienced in the Pharmaceutical sector and a Fellow of the Chartered Institute of Marketing he has a significant number of Thought Leader articles and Whitepapers under his belt, recognised widely in the industry as an expert in his field.
Emma worked in the pharmaceutical industry for over 22 years across various roles in sales, marketing, communications and latterly heading up the medical education department within Novo Nordisk. Emma herself has won many industry awards including PharmaTimes Marketer of the Year (Silver), numerous RX club awards and a digital innovation in healthcare award.
She has led and been instrumental in many blockbuster launches across her career, spanning primary care, rare and orphan disease and generics.
n 2018 Emma set up her own consultancy and now works with leading pharma companies to build leading communication programmes. As a self-confessed geek around behavioural change and neuroscience of communications, Emma and her team successfully work with clients to build brands, improve communication with all stakeholders and coach senior leaders, all with optimal outcomes.
In 2018/9 Emma’s infectious passion for improving healthcare and communications, led to her becoming an Ambassador for the All-Party Parliamentary Group for Diabetes, a service reviewer for NHS England and an expert patient in Women’s Health. As a champion of women, Emma has developed a social network of NHS female leaders where she champions leadership equality in order to improve healthcare.
I joined the industry as a gradate for Parke Davis. During my time there and then subsequently Pfizer I was a primary care representative and then a hospital representative moving into a Field Trainers role and then to a Regional Business Manager. This was a job I really enjoyed, developing people and seeing the progress each member of my team made. I also have experience of strategic account mangers role and then I joined a small company as the Sales Director. My passion for developing people inspired me that I now focus solely on training and coaching, specialising in remote coaching and virtual training.
With nearly 30 years’ experience in sales, leadership and performance coaching roles, I bring a wealth of practical experience to my business. My coaching provides a confidential and challenging ear, encouraging the client to explore their ideas and challenges from different perspectives. The approach is action based, the techniques allowing a deeper understanding and behaviour change.
Helen has been successful in pharmaceutical sales, coaching and management roles with Smithkline Beecham and GSK Vaccines and subsequently in commercial management with Teva Generics.
Now she is a freelance coach and honey producer. An ambassador for the value of great coaching, Helen works with phenomenal sales people and small businesses. An NLP Practitioner and ILM coach & mentor certified she is excited about how we can use language to manage our state, and for great conversations with customers that they enjoy and shift their thinking. We have the skills in our industry to positively shape the value we bring to healthcare and I LOVE being part of recognising this talent through the Pf Awards.
An award-winning coach, Maria has been training people at all levels in business, including executive coaching, for more than 25 years - most of her working career in the pharmaceutical industry, as well as for a range of other clients including the NHS and Met Police.
Over the years Maria has coached many teams through change projects, organisational re-structures, and business transformations. She believes that when every member of a team understands more about themselves and others and how their emotions and style impacts on their behaviours and relationships professionally, they become more self-aware, make better choices, and in turn have a more optimistic response to change making them more resilient in uncertain times.
One of Maria’s Top Tips for Pf Awards is to take some time on the day, to really notice how you are feeling and the thoughts you are conjuring. This will drive the behaviour that we see and the impact you have as a result. How do you want to come across?
Maria is an Insights Discovery Distributor and Licensed Practitioner, an accredited EQ-i practitioner, and a qualified coach and prides herself on the progress her clients make towards the positive outcomes wanted, whether that’s personal development, improving a team’s productivity, or achieving business goals.
Zena has worked in the Pharmaceutical industry for 25 years. She spent the majority of her career working for MSD, before setting up her own consultancy business and becoming a partner at Impulsion Ltd. There really isn’t an area in learning and development that Zena hasn’t led and she has extensive experience of working with teams and individuals at all levels. Her passion for training is proven in how she encourages, empowers, and supports each person she works with to help them progress professionally and personally.
As a Director of Impulsion, Zena works alongside Annie Dingley, Paul Terry and Maria Coupland, providing emotional Intelligence focussed solutions. Impulsion draw on a wealth of sales training, leadership and coaching experience, supporting teams and individuals to develop deeper and more productive connections within their interpersonal relationships. Personal psychology is an incredibly powerful predictor of the way that we respond to situations in the world – when we are able to harness the power of our emotions, we have greater choice, are more engaging and can bring more energy to the things that we value. Impulsion are helping to lead the Industry away from transactional customer connections and re-engineer the way we build relationships in a socially distanced era.
As the Operations Director at ideasUK, Zena supports organisations and teams to harness the power of innovative ideas to drive sustainability for the future. This year for the PF awards, it is great to see the importance that has been placed on innovation. As the NHS embark on a national re-set, I look forward to hearing those great ideas that have enabled the Pharma industry to effectively re-engage to meet the needs of both the healthcare professionals and ultimately the patients.
Annie has more than 15 years of experience in training and coaching people at all levels. Having been a sales representative, brand trainer and Head of Learning and Development, she is passionate that all coaching and learning interventions are aligned to achieving solid business results, whilst ensuring that delegates are having fun whilst learning.
At present she is a Director of two organisations:
• Dingley Development Ltd, who specialise in designing and delivering creative bespoke training aligned to client needs, such as brand training and team building events
• Impulsion Ltd, a new venture with Paul Terry, Zena Cox and Maria Coupland which specialises in personal leadership through the development of Emotional Intelligence.
Annie’s interest in Emotional Intelligence started after observing in others and experiencing herself, how the way we feel and think can impact performance. Emotional intelligence (harnessing the power of our emotions) is the difference between knowing what you need to do and actually being able to do it and as people around us respond to our behaviour, it is critical in building mutually beneficial relationships and trust, whether that be with our team mates, cross functional teams or customers. Impulsion are helping to lead the Industry away from transactional customer connections to re-engineer the way we build relationships in a socially distanced era.
Annie’s top tip for the Pf Awards would be to smile as you walk through the door, smiling releases endorphins and serotonin that help you to relax and also helps to reduce cortisol, the stress hormone. Recognise that the judge (and the HCP) want you to do the best you possibly can and are willing you along all the way!
Annie has a CIPD Certificate in Training Practice, a CIPD Advanced Certificate in Learning and Development, and Kirkpatrick Training Evaluation Bronze and Silver level accreditations. She is also an ILM accredited coach and assessor, an INSIGHTS accrediated practitioner and an EQ-i accredited practioner.
Annie enjoys competing with her Irish cob called Milly, who at times has helped to test Annie’s ability to harness her emotions!
Deborah Evans is a pharmacist and managing director of The Tipping Point Ltd (trading as
Pharmacy Complete), working across all pharmacy sectors to provide training, support,
strategic advice, market insight and solutions to pharmacies, pharmacy organisations, the
NHS, Public Health and pharmaceutical companies.
Deborah has worked for over 30 years within pharmacy and has enjoyed management roles
within community pharmacy, operated as a senior leader within the pharmaceutical industry
and liaised closely with primary care and hospital pharmacy sectors, and with local and
national commissioners of health.
Deborah is considered a national pharmacy leader and completed a three-year position as
an elected member of the English Pharmacy Board of the Royal Pharmaceutical Society
(RPS). Deborah was appointed as a Fellow of the Royal Pharmaceutical Society in 2013, a
Faculty Fellow in 2015 and Fellow of the Royal Society for Public Health in 2016. She led the
national, award-winning Healthy Living Pharmacy (HLP) pathfinder work programme, initially
project managing the acclaimed Portsmouth HLP pilot.
Deborah is passionate about ensuring women in pharmacy are fairly represented across all
sectors of the profession and is founder of the Women in Pharmacy Facebook group, now
with over 7500 members.
Deborah feels it is important to connect with patients in her clinical pharmacy practice so still
works regularly in community pharmacy connected to a GP surgery. She works with patients
in her newly opening testing clinic, supporting individual’s health and wellbeing during the
pandemic when access to GP surgeries is limited.
Deborah is married, has four children, two grandchildren and lives in Winchester. She is
passionate about health and wellbeing, keeping active by working out in the gym, running,
cycling, walking and yoga.
After several years in export sales, Sally started her own company offering language services. After moving with the family to Singapore, she changed to management training. On her return to the UK she remained in management training, offering training in both German and English, and specialising in pharmaceutical companies. Whilst still offering this, Sally is now also Director of Business Language Champions, a social enterprise promoting language learning in schools.
Chris’ 20 year career in the pharma industry started with his first role as a Primary Care sales representative. After roles in marketing, sales management and multi-channel marketing Chris chose to jump over the fence into the world of agencies where he is now Managing Director of award winning digital creative healthcare agency Earthware.
I am equipped with over twenty years experience within the Pharmaceutical Industry. I have a proven and successful background in this challenging and competitive arena, holding senior positions in leadership, recruitment and marketing.
I started my pharmaceutical career selling into primary and secondary care and have managed at first, second, and third line levels. I have held positions in Training and Development, Regional Sales Management and Field Sales Management, culminating in leading a team of Sales Managers, NHS Project Managers, MSLs and a field force of over 100.
Before I joined the industry I was a Ward Sister at City Hospital, Nottingham.
The companies I have worked within are:
Latterly I have worked for myself as a performance coach and trainer specialising in leadership, sales management, team building, key account management,1:1 coaching & mentoring.
I am highly enthusiastic and motivational in my delivery and am able to flex myself to accommodate individual learning styles and personality types.
Jules began her career in the NHS in the early 80’s working as a Registered General Nurse, where she led clinical and management teams at operational and senior management level over her 10+ years’ service. From the NHS Jules then joined the pharmaceutical industry and over an action packed 20-year career led her to holding senior roles in sales and marketing.
Kaye is an experienced, respected senior leader within Pharmaceutical Clinical Research, as sponsor and service provider, with global experience across multiple therapeutic areas and phases of research. Her passion is clinical operations, an area where she successfully led broad ranging teams and projects to deliver results, change processes and behaviours.
As a graduate in pharmacology/biochemistry Kaye started her career in sales and sales training before moving into clinical research, where she worked for over 30 years. Her career started at Sterling Winthrop (now Sanofi), she then moved to GSK followed by Aspreva (now Vifor) and then Quintiles/IQVIA.
Her clinical research career started as a CRA and in time she moved to a variety of other research roles e.g. project manager, training manager, field manager ultimately becoming Head of Clinical Research at GSK UK. After 14 years at GSK she decided to join a start up and was instrumental in setting up a company specialising in rare diseases. She became Global Head of Clinical Operations with a position on the senior leadership team, steering company strategy.
More recently she was at Quintiles/IQVIA for 12 years, holding a variety of senior positions including global leadership roles in regulatory start-up and site services. Her final role was VP Next Generation Clinical Operations, focussed on new capabilities development as a result of the Quintiles IMS merger.
Kaye is now working as a Clinical Development Consultant.
Following a number of years working in corporate pharmacy in various practice and
management positions to a senior level, Michael established his own community pharmacy
group in 1988.
In 2005 Michael became the Chief Officer of the Hampshire and Isle of Wight Local
Pharmaceutical Committee and was appointed as the Chief Executive of the National
Pharmacy Association in 2011.
In 2015 he established MH Associates consultancy and in 2016 co-founded Pharmacy
Complete, a training and consultancy organisation, to enable pharmacy for a healthier
future by working with community pharmacy, the pharmaceutical industry and health and
public health organisations.
Michael has a significant understanding of policy, legislation and regulation relating to
pharmacy, healthcare and the pharmaceutical industry in addition to experience of working
with colleagues across the world. He is one of the principal drivers behind the development
of the Healthy Living Pharmacy initiative in England. Michael is an active advocate of an
expanded role for the profession in health and wellbeing and is a frequent speaker at
national and international conferences.
Michael was honoured as a Fellow of the Royal Pharmaceutical Society in March 2011 and
became a Fellow of the Royal Society for Public Health in 2017. He enjoys cycling, golf, travel
and cooking, and is married with three daughters and lives in Hampshire, England.
govENHANCE started five years ago to pursue a passion for the delivery of high quality, regulatory compliant patient services.
A 30 year plus career as a nurse, and in clinical and commercial leadership roles within Pharma and healthcare has led to a detailed understanding of what it takes to deliver patient-centric, effective PSPs within the requirements of healthcare regulations and ABPI Code of Practice.
He trained as a nurse in Newcastle before joining the pharmaceutical industry as a representative and progressing to RBM rolls then moving into CSO roles in training and leading Patient Programmes.
Has led national enteral nutrition commercial and clinical teams which is a market he remains active in.
His primary focus is now Healthcare Quality & Integrated governance, related to Pharma sponsored PSPs, coupled with service design, optimisation and operational excellence.
Over the past 24 years in the Pharmaceutical industry I have been fortunate to have held a variety of roles within some really super Companies, all very varied from a hospital representative promoting a true blockbuster which really did change patients lives to heading up the Sales Operations/Business Intelligence department at Bristol Myers-Squibb, Managing a National Hospital team in HIV when real progress was being made to ensure patients led a normal fulfilling life without stigma or bias, learning all about 3rd party Sales team providers Managing a syndicated sales team then Project Managing a complete workforce of sales representatives and Regional Managers, most recently being involved in managing remote sales teams and coaches, and now being involved in the Covid-19 national study.
I have been a passionate candidate in the Pf Awards over many years and am delighted to now be involved on the judging side.
My most rewarding moment is, “when the penny drops!” not just for me, but for anyone I am training/coaching/mentoring. I aspire to teach people how to find solutions themselves. My breadth of knowledge and skills have been enriched by 14+ years as a Psychiatrist in the private sector and NHS, as a facilitator for the PMCPA Code of Practice seminars, as a GMC Appraiser and as a specialist Pharmaceutical Physician working across both commercial and medical teams in Pharma for the last 15 years. Currently, I offer advice on Careers and the Code of Practice, act as an educational supervisor, train teams and individuals, conduct audits and offer ad-hoc expert advice.
Allan Mackintosh is the lead coach of Partners Team Development and his focus is very much on supporting workplace teams to become high performance teams. He started Partners in April 2020 after a career of 38 years in the pharmaceutical industry where he worked with Ciba-Geigy, Fisons, GlaxoSmithKline, Grunenthal and Vifor. In addition to having sales executive, sales management, management coach and training roles within the pharma industry, he was an external consultant to pharmaceutical companies and other industries between 2001 and 2009. During this period, he focused on management & team development initiatives together with developing a passion for key account management.
Outside work, his passions centre around outdoor activities including hillwalking, cycling and rugby union where he is a former player, coach and past President of Marr Rugby and Glasgow Hawks in Scotland. He is currently President of Men’s Rugby at The University of Glasgow.
Lucy specialises in strategic direction, new business development, and customer focus. She works closely with clients to understand their challenges, and then energises the management team to create bespoke solutions that make an impact.
Recently retired from a career spent entirely in pharmaceuticals, Andy's roles in six different pharmaceutical companies over nearly forty years included Medical Representative, Business Information Manager, CRM System Manager, and IT Application Developer. Andy graduated in Natural Sciences (Pharmacology), and met his wife at University. They have two daughters who both work in Medical Communications. Andy and his wife are currently building a zero-carbon house in Wiltshire.
Ian has over 25 years’ experience within the Life Sciences industry. He has held Senior Management and Board Level roles and is passionate about how the industry can consistently deliver superb customer experience, and ultimately value for patients.
With a background working for Bristol-Myers Squibb, AstraZeneca and Ashfield Healthcare, Ian understands both the client and service provider perspective, bringing this to bear with some innovative, high impact approaches to commercial excellence.
For the past 3 ½ years, he has worked as an independent consultant, supporting a diverse range of clients across the UK and Europe. His key areas of expertise include:
Coaching the coach – providing high quality, structured and sequential coaching for managers to enhance their own coaching skills and hence the in-call capability of their teams. This includes virtual coaching excellence.
Leveraging customer insight – generating and using insight to achieve greater impact and influence with customers. (both face-to-face and virtually)
Competency Framework development – sales, market access and medical functions.
Development planning excellence – supporting individuals and organisations with relevant, aligned and impactful development plans.
Ania Ruszkowski is an accredited Business Coach and Learning Specialist, from a Pharmaceutical Sales Management background. She is also a practicing artist, having completed a certificate in Portraiture at the Art Academy in London. Ania is now studying for a Foundation Degree in Contemporary Portraiture at the same school.
Ania combines her passion for behavioural change with her artistic practice. She applies artistic concepts to business challenges to engage both the logical and creative sides of the brain. This unique approach generates greater emotional expression and insights which words alone cannot deliver. Applied to coaching and team engagment, it offers the mind space to reassess problems and create plans through an understanding that rational thought alone cannot offer.
I have been in the Pharmaceutical industry for almost 21 years, previously having ran my own business for 12 years. Started out in the field which I thoroughly enjoyed but always wanted to get in to Management. I became a first line manager in 2006 and successfully led teams and individuals to achieve their goals and aspirations. Doing my current role, as Project Manager, enables me to work with several companies and communicate with many individuals across differing roles which I thoroughly enjoy.
Sarah has spent the last 20+ years in the Pharma industry, in a variety of Commercial and Learning & Development roles. Her final role before setting up her own L&D Consultancy was as Talent Development Director for Western Europe and Canada at Abbvie.
Sarah is passionate about helping people and teams become the best they can be and supporting them to take their performance to the next level.
When not working Sarah enjoys walking her Labrador. exploring new parts of the country and being full time Mum to two teenage boys!
Sue has worked within the pharmaceutical industry for over 20 years in a variety of roles starting out as a sales representative and rising to a senior leadership position For the last 4 years Sue has concentrated on coaching pharmaceutical professionals in the field and remotely. Supporting sales representatives and managers develop and refine their skills in the remote world has been a key focus. Sue works across the whole organisation from sales representatives, Key Account Managers, MSLs, HDMs, first and second-line managers. She also has facilitated selling villages, MSL account management simulations, sales, and management benchmarking and First line management calibrations.
A sales and marketing leader with extensive experience in product and marketing management, sales and marketing performance excellence, sales and marketing coaching and leadership. A proven track record of introducing and embedding cross-functional, organisational initiatives for improved performance output, particularly where cultural change is needed to support improved outcomes. Having worked in the commercial side of pharma for many years, I have turned my hand to the medical side, managing teams of MSLs that support the clinical trial programmes of pharma, biotechs and start ups.
Paul’s career in leadership and coaching spans more than 25 years, working across Sales Management, Marketing, Market Access and Customer Engagement, for Glaxo SmithKline, Astra Zeneca and M.S.D. Paul’s Consultancy and Training solutions commonly focus on business development and the skills that are required to build strong customer relationships; he believes that when these are right, we enable ourselves to have robust conversations, that lead to new possibilities and greater mutual success. PTA help organisations to define robust customer-focused value propositions, build greater understanding of our customer’s world and develop account-management capabilities that connect these together.
As a Director of Impulsion, Paul works alongside Annie Dingley, Zena Cox and Maria Coupland, providing emotional Intelligence focussed solutions. Impulsion draw on a wealth of sales training, leadership and coaching experience, supporting teams and individuals to develop deeper and more productive connections within their interpersonal relationships. Personal psychology is an incredibly powerful predictor of the way that we respond to situations in the world – when we are able to harness the power of our emotions, we have greater choice, are more engaging and can bring more energy to the things that we value. Impulsion are helping to lead the Industry away from transactional customer connections to re-engineer the way we build relationships in a socially distanced era.
Before establishing Elixier Consulting Ltd in 2009, Ashley worked with several global biopharmaceutical organisations and start-up pharmaceutical companies. His passion for the industry developed as a primary and secondary care sales specialist in north-west England, following which he took on increasingly senior leadership roles in consumer and prescription pharmaceutical marketing.
As an independent marketing consultant and interim manager, Ashley’s more recent roles include medical education, central government and life-science spin-outs, in addition to supporting his biopharmaceutical and medical device clients. The variety of activity fulfils his passion for learning, science, and the adoption of new technology to improve the healthcare professional and patient customer experience.
Exceptional traits he values in others are curiosity, tenacity and resilience; attributes that have been incredibly valuable in the unusual times of 2020.
Kevin started his career as a Registered General Nurse and later Registered Sick Children’s Nurse, working in several specialities and at a senior level within the NHS. He moved into the Pharmaceutical industry within a non-promotional HCP facing role some 23 years ago. In those 23 years he worked within both commercial and non-commercial roles with 18 years within Learning and Development working across the whole business, laterally with specific responsibility for management development. He is also a qualified coach.
Phil Yates is a professional trainer, coach and facilitator with a particular interest in professional and personal skills development and performance. Phil’s background includes teaching biology and physics followed by working in a variety of commercial roles within the pharmaceutical industry. For the past 22 years, Phil’s several communications-related qualifications and his extensive experience have supported his role as a consultant to individuals and teams within organisations all around the word. A former faculty member of the Chartered Institute of Marketing (UK) and Management Centre Europe (Brussels), Phil is an Associate Member of the Healthcare Communications Association and a Member of the UK Institute of Directors. Phil annually judges the UK Pharmaceutical Field Sales Awards and is an accomplished presenter and writer.