THE JUDGING PANEL
MEET THE JUDGES
Michael Holden
Ashley Wait
Sally Frazer
Lucy O'Neill
Michael Holden
Following a number of years working in corporate pharmacy in various practice and
management positions to a senior level, Michael established his own community pharmacy
group in 1988.
In 2005 Michael became the Chief Officer of the Hampshire and Isle of Wight Local
Pharmaceutical Committee and was appointed as the Chief Executive of the National
Pharmacy Association in 2011.
In 2015 he established MH Associates consultancy and in 2016 co-founded Pharmacy
Complete, a training and consultancy organisation, to enable pharmacy for a healthier
future by working with community pharmacy, the pharmaceutical industry and health and
public health organisations.
Michael has a significant understanding of policy, legislation and regulation relating to
pharmacy, healthcare and the pharmaceutical industry in addition to experience of working
with colleagues across the world. He is one of the principal drivers behind the development
of the Healthy Living Pharmacy initiative in England. Michael is an active advocate of an
expanded role for the profession in health and wellbeing and is a frequent speaker at
national and international conferences.
Michael was honoured as a Fellow of the Royal Pharmaceutical Society in March 2011 and
became a Fellow of the Royal Society for Public Health in 2017. He enjoys cycling, golf, travel
and cooking, and is married with three daughters and lives in Hampshire, England.
Ashley Wait
Before establishing Elixier Consulting Ltd in 2009, Ashley worked with several global biopharmaceutical organisations and start-up pharmaceutical companies. His passion for the industry developed as a primary and secondary care sales specialist in north-west England, following which he took on increasingly senior leadership roles in consumer and prescription pharmaceutical marketing.
As an independent marketing consultant and interim manager, Ashley’s more recent roles include medical education, central government and life-science spin-outs, in addition to supporting his biopharmaceutical and medical device clients. The variety of activity fulfils his passion for learning, science, and the adoption of new technology to improve the healthcare professional and patient customer experience.
Exceptional traits he values in others are curiosity, tenacity and resilience; attributes that have been incredibly valuable in the unusual times of 2020.
Sally Frazer
I am equipped with over twenty years experience within the Pharmaceutical Industry. I have a proven and successful background in this challenging and competitive arena, holding senior positions in leadership, recruitment and marketing.
I started my pharmaceutical career selling into primary and secondary care and have managed at first, second, and third line levels. I have held positions in Training and Development, Regional Sales Management and Field Sales Management, culminating in leading a team of Sales Managers, NHS Project Managers, MSLs and a field force of over 100.
Before I joined the industry I was a Ward Sister at City Hospital, Nottingham.
The companies I have worked within are:
AstraZeneca
Wyeth
Eli Lilly
Latterly I have worked for myself as a performance coach and trainer specialising in leadership, sales management, team building, key account management,1:1 coaching & mentoring.
I am highly enthusiastic and motivational in my delivery and am able to flex myself to accommodate individual learning styles and personality types.
Lucy O'Neill
Lucy specialises in strategic direction, new business development, and customer focus. She works closely with clients to understand their challenges, and then energises the management team to create bespoke solutions that make an impact.
George Newall
Emma Clayton
Dave Cosgrove
Annie Dingley
George Newall
Coming soon
Emma Clayton
Emma worked in the pharmaceutical industry for over 22 years across various roles in sales, marketing, communications and latterly heading up the medical education department within Novo Nordisk. Emma herself has won many industry awards including PharmaTimes Marketer of the Year (Silver), numerous RX club awards and a digital innovation in healthcare award.
She has led and been instrumental in many blockbuster launches across her career, spanning primary care, rare and orphan disease and generics.
n 2018 Emma set up her own consultancy and now works with leading pharma companies to build leading communication programmes. As a self-confessed geek around behavioural change and neuroscience of communications, Emma and her team successfully work with clients to build brands, improve communication with all stakeholders and coach senior leaders, all with optimal outcomes.
In 2018/9 Emma’s infectious passion for improving healthcare and communications, led to her becoming an Ambassador for the All-Party Parliamentary Group for Diabetes, a service reviewer for NHS England and an expert patient in Women’s Health. As a champion of women, Emma has developed a social network of NHS female leaders where she champions leadership equality in order to improve healthcare.
Dave Cosgrove
With nearly 30 years’ experience in sales, leadership and performance coaching roles, I bring a wealth of practical experience to my business. My coaching provides a confidential and challenging ear, encouraging the client to explore their ideas and challenges from different perspectives. The approach is action based, the techniques allowing a deeper understanding and behaviour change.
Annie Dingley
Annie has more than 15 years of experience in training and coaching people at all levels. Having been a sales representative, brand trainer and Head of Learning and Development, she is passionate that all coaching and learning interventions are aligned to achieving solid business results, whilst ensuring that delegates are having fun whilst learning.
At present she is a Director of two organisations:
• Dingley Development Ltd, who specialise in designing and delivering creative bespoke training aligned to client needs, such as brand training and team building events
• Impulsion Ltd, a new venture with Paul Terry, Zena Cox and Maria Coupland which specialises in personal leadership through the development of Emotional Intelligence.
Annie’s interest in Emotional Intelligence started after observing in others and experiencing herself, how the way we feel and think can impact performance. Emotional intelligence (harnessing the power of our emotions) is the difference between knowing what you need to do and actually being able to do it and as people around us respond to our behaviour, it is critical in building mutually beneficial relationships and trust, whether that be with our team mates, cross functional teams or customers. Impulsion are helping to lead the Industry away from transactional customer connections to re-engineer the way we build relationships in a socially distanced era.
Annie’s top tip for the Pf Awards would be to smile as you walk through the door, smiling releases endorphins and serotonin that help you to relax and also helps to reduce cortisol, the stress hormone. Recognise that the judge (and the HCP) want you to do the best you possibly can and are willing you along all the way!
Annie has a CIPD Certificate in Training Practice, a CIPD Advanced Certificate in Learning and Development, and Kirkpatrick Training Evaluation Bronze and Silver level accreditations. She is also an ILM accredited coach and assessor, an INSIGHTS accrediated practitioner and an EQ-i accredited practioner.
Annie enjoys competing with her Irish cob called Milly, who at times has helped to test Annie’s ability to harness her emotions!
Anne Ballard
Chrissy Hobbs
Deborah Evans
Kathryn Hallett
Anne Ballard
Anne has a science background and has spent her career within the pharmaceutical industry. She has worked at a senior board level for over 10 years at both Roche and Takeda gaining extensive operational experience in shaping strategy, vision and the performance of organisations.
Anne has a number of professional interests such as how you develop, grow and measure capability within an organisation and has designed and implemented a number of development programmes. She has also been involved at a company level in change management programmes and how to implement change to best effect.
On a personal note Anne is a NED for the Patient Information Forum which champions Health Literacy and patient access to high quality information.
Judging at the Pf Awards is a very rewarding experience and its a pleasure to review and recognise the extensive new talent within the Pharmaceutical Industry.
Chrissy Hobbs
Chrissy is a Training and Development consultant with extensive experience of leading the design and delivery of creative training solutions across global blue-chip organisations. Her roles as Global and International Training Directors together with leading UK training teams has enabled her to understand the business challenges at all levels. She is a qualified psychotherapist with an in depth understanding of behaviours and emotional barriers to change, which make her an engaging coach, enabling them to find and achieve their true potential.
She believes that we all have the potential for continued growth and supporting others to find their own direction and achieve their goals in life is her passion.
A client has said of her training “Chrissy knows the subject well and made it come to life with her stories and anecdotes”. As a coach “ This has really given me insight that I have never seen before, it has literally changed the way I feel about myself”
Deborah Evans
Deborah Evans is a pharmacist and managing director of The Tipping Point Ltd (trading as
Pharmacy Complete), working across all pharmacy sectors to provide training, support,
strategic advice, market insight and solutions to pharmacies, pharmacy organisations, the
NHS, Public Health and pharmaceutical companies.
Deborah has worked for over 30 years within pharmacy and has enjoyed management roles
within community pharmacy, operated as a senior leader within the pharmaceutical industry
and liaised closely with primary care and hospital pharmacy sectors, and with local and
national commissioners of health.
Deborah is considered a national pharmacy leader and completed a three-year position as
an elected member of the English Pharmacy Board of the Royal Pharmaceutical Society
(RPS). Deborah was appointed as a Fellow of the Royal Pharmaceutical Society in 2013, a
Faculty Fellow in 2015 and Fellow of the Royal Society for Public Health in 2016. She led the
national, award-winning Healthy Living Pharmacy (HLP) pathfinder work programme, initially
project managing the acclaimed Portsmouth HLP pilot.
Deborah is passionate about ensuring women in pharmacy are fairly represented across all
sectors of the profession and is founder of the Women in Pharmacy Facebook group, now
with over 7500 members.
Deborah feels it is important to connect with patients in her clinical pharmacy practice so still
works regularly in community pharmacy connected to a GP surgery. She works with patients
in her newly opening testing clinic, supporting individual’s health and wellbeing during the
pandemic when access to GP surgeries is limited.
Deborah is married, has four children, two grandchildren and lives in Winchester. She is
passionate about health and wellbeing, keeping active by working out in the gym, running,
cycling, walking and yoga.
Kathryn Hallett
Coming soon
Liz Connelly
Mehrnaz Campbell
Nic Hallet
Philip Barnes
Liz Connolly
I joined the industry as a gradate for Parke Davis. During my time there and then subsequently Pfizer I was a primary care representative and then a hospital representative moving into a Field Trainers role and then to a Regional Business Manager. This was a job I really enjoyed, developing people and seeing the progress each member of my team made. I also have experience of strategic account mangers role and then I joined a small company as the Sales Director. My passion for developing people inspired me that I now focus solely on training and coaching, specialising in remote coaching and virtual training.
Mehrnaz Campbell
Mehrnaz Campbell, the company founder and CEO, has been involved in Healthcare since 1986 in various roles including working as a nurse in ITU, Cardiothoracic Medicine and Plastic Surgery. She has worked over 28 years in the Medical equipment and pharmaceutical industry. Mehrnaz' passion for learning is reflected in her academic qualifications which include: General Nursing, Postgraduate Diploma of Management Studies, Postgraduate Diploma in Marketing and a Masters in Business Administration.
Mehrnaz has a hands-on approach in conducting market analysis believing that the gold nuggets found during the analysis are the key elements for developing winning strategies and content.
Outside work Mehrnaz enjoys cooking, travelling and socialising with fiends. She also loves a challenge; whether its cycling from London to Paris for charity or walking to Base-Camp-Everest just for the fun of it!
Nick Hallett
Coming soon
Philip Barnes
Philip has worked in the Pharmaceutical Industry for 30 years, most of these with AstraZeneca where he led Marketing, Sales and Channels Teams.
Zena Cox
Zena Cox
Zena has worked in the Pharmaceutical industry for 25 years. She spent the majority of her career working for MSD, before setting up her own consultancy business and becoming a partner at Impulsion Ltd. There really isn’t an area in learning and development that Zena hasn’t led and she has extensive experience of working with teams and individuals at all levels. Her passion for training is proven in how she encourages, empowers, and supports each person she works with to help them progress professionally and personally.
As a Director of Impulsion, Zena works alongside Annie Dingley, Paul Terry and Maria Coupland, providing emotional Intelligence focussed solutions. Impulsion draw on a wealth of sales training, leadership and coaching experience, supporting teams and individuals to develop deeper and more productive connections within their interpersonal relationships. Personal psychology is an incredibly powerful predictor of the way that we respond to situations in the world – when we are able to harness the power of our emotions, we have greater choice, are more engaging and can bring more energy to the things that we value. Impulsion are helping to lead the Industry away from transactional customer connections and re-engineer the way we build relationships in a socially distanced era.
As the Operations Director at ideasUK, Zena supports organisations and teams to harness the power of innovative ideas to drive sustainability for the future. This year for the PF awards, it is great to see the importance that has been placed on innovation. As the NHS embark on a national re-set, I look forward to hearing those great ideas that have enabled the Pharma industry to effectively re-engage to meet the needs of both the healthcare professionals and ultimately the patients.