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CATEGORIES & ENTRY CRITERIA
Best Newcomer Award
This category is open to individuals who work in the UK Pharmaceutical and Medical Device industry and have only been in the industry up to 18 months. They need to have demonstrated high potential for the future.
Examples of job titles for this category may include, but not exclusive to:
- All Sales Roles
- All Marketing Roles
- All Medical Roles
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
How will I be assessed?
- Written entry form submission
- Live virtual presentation with Q&A
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
(Individual or Team)
Collaboration Award (Individual or Team)
This category is open to any individual / team working in the UK Pharmaceutical, Medical Device industry and healthcare agency, who have developed innovative partnerships with other external organisations, outside of or within the NHS to address customer or patient needs more effectively
Examples of job titles for this category may include, but not exclusive to:
- Business Manager
- Hospital Specialist
- Key Account Manager
- Patient Access Manager
- MSLs
What will I be measured on?
Measurement will be based on demonstration of how the individual or team achieved against the following areas::
- How and why the need for the collaboration was identified
- How the focus of the collaborative effort was agreed & maintained
- How the partnership worked together to achieve the best results
- Impact of the collaboration on all parties involved
How will I be assessed?
- Written entry form submission
- Live virtual presentation with Q&A
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Teams - Please note that only four members of the team will be needed at the Pf Awards Virtual Assessment Day.
Digitally Enabled Sales Professional - Primary Care Award
This category is open to all personnel who work in the work in the UK Pharmaceutical and Medical Device industry in a digital or remote role. Please indicate in your entry submission if your primary role is sales or customer service based. This category is applicable to you if the majority of your time is spent working in Primary Care.
Examples of job titles for this category may include but not exclusive to:
- e-Representative
- Remote Representative
- Digital Sales Professional
- Telephone Sales Representative
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
How will I be assessed?
- Written entry form submission.
- Company product sales or service call (dependent on primary job function)
- Live virtual presentation with Q&A
Who will assess me?
You will be assessed by a range of judges who have had a significant amount of experience in the pharmaceutical or medical device industry and a clinician who is used to this type of role play scenario.
Digitally Enabled Sales Professional - Secondary Care Award
This category is open to all personnel who work in the work in the UK Pharmaceutical and Medical Device industry in a digital or remote role. Please indicate in your entry submission if your primary role is sales or customer service based. This category is applicable to you if the majority of your time is spent working in Secondary Care.
Examples of job titles for this category may include but not exclusive to:
- e-Representative
- Remote Representative
- Digital Sales Professional
- Telephone Sales Representative
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
- Platforms and methods used
How will I be assessed?
- Written entry form submission.
- Company product sales or service call (dependent on primary job function)
- Live virtual presentation with Q&A
Who will assess me?
You will be assessed by a range of judges who have had a significant amount of experience in the pharmaceutical or medical device industry and a clinician who is used to this type of role play scenario.
(Team)
Excellence in Education (Team)
This category is open to any team in the UK Pharmaceutical, Medical Device industry and healthcare agency who have demonstrated an impactful learning intervention leading to tangible results. The project may have been in response to an internal need or that of a healthcare provider. It may have been delivered in collaboration with an external learning provider and if so, this should be reflected in the submission. The focus of this category is on how the team worked to identify the learning needs, developed suitable interventions to address these needs and measured the impact of the training on the organisation and or/ customer.
Examples of job titles for this category may include but not exclusive to:
- Account Manager
- Business Manager
- Learning and development partner
- Regional trainer
- Market access manager
- Key Account Manager
- Training Manager
- Human Resources Manager
- Communications Manager
- Project Manager
- MSL
What will I be measured on?
Measurement will be based on demonstration of how the individual achieved against the following areas:
- Effective management and delivery of the project
- Identification of learning needs
- Design of learning content including innovation of approach
- Choice of learning delivery method and implementation of chosen method
- Collaboration to identify, design, deliver and implement the learning
- How well the learning met the identified need
- Impact and results on organisation and customer
How will I be assessed?
- Written entry form submission
- Live virtual presentation with Q&A
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry particularly in relation to Learning & Development.
Teams - Please note that only four members of the team will be needed at the Pf Awards Virtual Assessment Day
(Individual or Team)
Excellence in Marketing (Individual or Team)
This category is open to individuals who work in a marketing (or closely related) role and also is open to teams who have worked together in the UK Pharmaceutical and Medical Device industry who have demonstrated meaningful impact with a marketing program or campaign that created shared value for the customer and the company
Examples of job titles for this category:
What will the individual or team be measured on?
Measurement will be based on demonstration of how the individual achieved against the following areas:
- The business case for the marketing program; use of insight and analysis
- Program development; ensuring quality & speed of delivery, within resources/budget
- Collaboration; working with others to produce the best results
- Implementation & measurement; use of KPIs and feedback
- Customer & company impact
How will the individual or team be assessed?
- Written entry form submission
- Live virtual presentation with Q&A
Who will assess?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Please note that only four members of the team will be needed at the Pf Awards Virtual Assessment Day.
Award
Future Leader Award
This category is open to individuals who work in the UK Pharmaceutical and Medical Device industry, who are highlighted as having high potential and future leadership capability. We are looking for those individuals who have made an outstanding start or have demonstrated meaningful impact in their careers in these extraordinary circumstances to date in the industry and have the capability and ambition to move into future leadership roles.
Examples of job titles for this category may include, but not exclusive to:
- All Sales Roles
- All Marketing Roles
- All Medical Roles
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
- Leadership
How will I be assessed?
- Written entry form submission
- Live virtual presentation and Q&A
Who will assess me?
You will be assessed by a range of judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
(Individual or Team)
Innovation Award (Individual or Team)
This category is open to any individual / team working in the UK Pharmaceutical, Medical Device industry and healthcare agency, who have demonstrated outstanding tenacity, agility and impact with new and different approaches to the way they support customers and NHS organisations.
Examples of job titles for this category may include, but not exclusive to:
- Territory Manager
- Key Account Manager
- Regional Outcomes Manager
- Primary Care Specialist
What will the individual or team be measured on?
Measurement will be based on demonstration of how the individual achieved against the following areas:
- Analysis of the situation to identify the opportunity to innovate
- Consideration of NHS customer / organisation needs
- How the innovation was developed & implemented with the desired impact in mind
- How the individual worked with others to achieve the best results
- Impact of the innovation; on the customer and the company
How will the individual or team be assessed?
- Written entry form submission
- Live virtual presentation with Q&A
Who will assess?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Teams - Please note that only four members of the team will be needed at the Pf Awards Virtual Assessment Day
Medical Scientific Liaison Award
This category is open to any individual who has worked in the UK Pharmaceutical and Medical Devices industry. The category is open to anyone in a Medical Scientific Liaison (MSL) role. MSL’s have advanced scientific training and academic credentials.
Examples of job titles for this category may include but not exclusive to:
- Scientific Affairs Advisor
- Medical Information Specialist
- Medical / Clinical Scientific Liaison
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- Application of medical knowledge to role
- NHS & market knowledge
How will I be assessed?
- Written entry form submission
- x2 Live virtual presentations with Q&A
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry including an MSL expert.
(Individual or Team)
NHS Partnership Award (Individual or Team)
This category is open to any individual / team working in the UK Pharmaceutical and Medical Device industry, who have demonstrated outstanding customer focus, understanding and support specifically to help re-think, reshape or improve an important patient management pathway in the NHS. The focus of this category is around how the individual, team or organisation/company has understood a problem with existing services, engaged effectively with the NHS and worked with them to develop solutions that will have a real impact on the way patients are managed effectively and safely in todays environment.
Examples of job titles for this category may include but not exclusive to:
- Healthcare Lead
- Sales Specialist
- Patient Access Manager
- Brand Manager
- MSL
What will the individual or team be measured on?
Measurement will be based on demonstration of how the individual or team achieved against the following areas:
- How the pathway issue was identified and how well it was understood
- Impact on patient or process
- Analysis of the issue, customer needs and internal capabilities
- Creation and implementation of possible solutions and how these were developed
- Ensuring alignment with company goals, compliance and ABPI best practice
- Demonstration of impact; for the customer & the company
How will the individual or team be assessed?
- Written entry form submission
- Live virtual presentation with Q&A
Who will assess?
You will be assessed by independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry plus a NHS customer from a commissioning organisation
Please note that only four members of the team will be needed at the Pf Awards Virtual Assessment Day.
Award
Omni–Channel Sales Professional - Primary Care Award
This category is open to all personnel who work in the work in the UK Pharmaceutical and Medical Device industry in a hybrid role. Please indicate in your entry submission if your primary role is sales or customer service based.
Examples of job titles for this category may include, but not exclusive to:
- Hybrid Representative
- Hybrid Executive
- Hybrid Sales Professional
- Omni-Channel Sales Representative
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
- Platforms and methods used
How will I be assessed?
- Written entry form submission.
- Live virtual sales call
- Presentation
Who will assess me?
You will be assessed by a range of independent judges and clinicians who have had a significant amount of experience in the pharmaceutical or medical device industry.
Award
Omni–Channel Sales Professional - Secondary Care Award
This category is open to all personnel who work in the work in the UK Pharmaceutical and Medical Device industry in a hybrid role. Please indicate in your entry submission if your primary role is sales or customer service based.
Examples of job titles for this category may include, but not exclusive to:
- Hybrid Representative
- Hybrid Executive
- Hybrid Sales Professional
- Omni-Channel Sales Representative
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
- Platforms and methods used
How will I be assessed?
- Written entry form submission.
- Live virtual sales call
- Presentation
Who will assess me?
You will be assessed by a range of independent judges and clinicians who have had a significant amount of experience in the pharmaceutical or medical device industry.
Outstanding Individual Performance Award (Non submission award)
This Pf Award will be awarded to the best performing individual in this year’s Pf Awards.
Outstanding Management Award
This category is open to individuals in the UK Pharmaceutical and Medical Device industry with a core responsibility for leading and managing people. The focus of this category is around how the manager has delivered exceptional leadership, coaching and support; particularly throughout challenging times.
Examples of job titles for this category may include:
- Regional Sales Manager
- Patient Diagnostic Manager
- Area Sales Manager
- National Sales Manager
- Marketing Manager
- Functional Team Manager (e.g. Head of Supply Chain / Business Insights etc.)
What will I be measured on?
Measurement will be based on demonstration of how the manager achieved against the following areas:
- Drive to succeed & customer focus
- Maintaining motivation
- Demonstrating personal resilience and encouraging in others
- Developing others
- Fostering collaboration
How will I be assessed?
- Written entry form submission
- Live virtual presentation with Q&A
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
(Team)
Outstanding Teamwork Award (Team)
This category is open to any functional area teams or cross functional teams in the UK Pharmaceutical and Medical Device industry, who have demonstrated outstanding performance, determination & skills as a team. The focus of this category is around how the team worked effectively to deliver outstanding customer value and impact.
Examples of job titles for this category:
- Sales Specialist
- Clinical Brand Manager
- Key Account Manager
- Cross-functional team
- MSLs
What will the team be measured on?
Measurement will be based on demonstration of how the team achieved against the following areas:
- Determination of the team goal and objectives
- How shared accountability was achieved throughout
- Maintaining team motivation and focus to achieve results
- Teamwork and collaboration
- Customer impact and results
How will the team be assessed?
- Written entry form submission
- Live virtual presentation with Q&A
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry with nursing knowledge, and a clinician who is used to this type of role-play scenario.
Please note that only four members of the team will be needed at the Pf Awards Virtual Assessment Day