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Click on each category to display the award information and entry criteria, as well as download the entry form.
ENTRIES FOR THE PF AWARDS 2021 OPEN SEPTEMBER 2020
With the aid of the screening judges, we have collated their feedback on what they believe makes an outstanding entry application, you can see our top tips for success here
Best Newcomer Award
This category is open to individuals who work in the UK Pharmaceutical and Medical Device industry and have only been in the industry up to 18 months. They need to have demonstrated high potential for the future.
Examples of job titles for this category may include, but not exclusive to:
- All Sales Roles
- All Marketing Roles
- All Medical Roles
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
How will I be assessed?
- Written entry form submission
- NHS Knowledge Assessment
- Presentation
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Commercial Impact Award
This category is open to all head office and field-based personnel. We are looking to recognise excellent examples of commercial innovation and impact from the candidates in this category.
What will I be measured on?
- Where changes to existing approaches that have resulted in transformational improvement to NHS customers / patients and to the pharma company’s business.
- Different approaches or business models being used internally to work with the NHS which have resulted in positive change.
- Reorganisation of resources internally which has changed the way and added value NHS, patients or company.
- Change or adaptation of the Value Proposition in order to make it more applicable to the NHS customer.
- Decisions that led to leaving certain accounts alone to focus on accounts that deliver the business through effective analysis or account planning.
- Innovative approach on projects that lead to patient benefits and positive commercial outcomes.
How will I be assessed?
- Written entry form submission.
- Presentation.
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Cross-Functional Team Award
This category is open to any Cross-Functional teams in the UK Pharmaceutical and Medical Device industry, who have demonstrated outstanding performance, skills and knowledge as a team. The focus of this category is around how the Cross-Functional team works effectively and skillfully with customers for the benefit of patients.
Examples of job titles for this category may include, but not exclusive to:
- Regional Sales Team
- National Sales Team
- Territory Team
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Planning and organisation
- Business acumen
- NHS & market knowledge
- Measuring project outcome
How will I be assessed?
- Written entry form submission
- Presentation
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry. Please note that only two members of the Cross-Functional team will be needed at the Assessment Day.
Digitally Enabled Representative Award
This category is open to all personnel who work in the UK Pharmaceutical and Medical Device industry in a digital, hybrid or remote role. Please indicate in your entry submission if your primary role is sales or customer service based
Examples of job titles for this category may include, but not exclusive to:
- e-Representative
- Hybrid Representative
- Remote Representative
- Telephone Sales Representative
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business Acumen
- NHS & Market Knowledge
How will I be assessed?
- Written entry form submission
- Company product sales or service call (dependent on primary job function)
- Presentation to be prepared under exam conditions then presented to judges
- NHS Knowledge Assessment
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry and a clinician who is used to this type of role play scenario.
Award
Future Leaders
This category is open to individuals who work in the UK Pharmaceutical and Medical Device industry, who are highlighted as having high potential and future leadership capability. We are looking for those individuals who have made an outstanding start or have demonstrated meaningful impact in their careers to date in the industry and have the capability and ambition to move into future leadership roles.
Examples of job titles for this category may include, but not exclusive to:
- All Sales Roles
- All Marketing Roles
- All Medical Roles
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business Acumen
- NHS & Market Knowledge
- Leadership
How will I be assessed?
- Written entry form submission
- Presentation
- NHS Knowledge Assessment
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Experienced Account Manager Award
This category is open to anyone in the UK Pharmaceutical and Medical Device industry whose core responsibility is account management and has worked within this role for 2 years or more. You will be the owner of the account plan or play a key role in delivering the plan.
Examples of job titles for this category may include, but not exclusive to:
- Key Account Manager (KAM) / Specialist
- National/Regional Account Manager
- Therapy Account Specialist
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business Acumen
- NHS & Market Knowledge
- Developing others
How will I be assessed?
- Written entry form submission
- Presentation
- NHS Knowledge Assessment
- Business and NHS case study presentation
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Award
First Line Manager Award
This category is open to all individuals who are managing a team working in the UK Pharmaceutical and Medical Device industry. Both Sales and non-Sales Managers may apply.
Examples of job titles for this category may include, but not exclusive to:
- Regional / National Sales Manager
- Team Manager
- Business Manager
- Nurse Manager
- Field Manager
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
- Developing others
How will I be assessed?
- Written entry form submission
- Coaching scenario
- NHS Knowledge Assessment
- Business and NHS case study presentation
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Award
Joint Working Award
This category is open to anyone in the UK Pharmaceutical and Medical Device industry, who has worked on a joint working project with a customer. Both parties must have a vested interest in the initiative. The outcome must have made a meaningful difference to patients or patient services. The patient focus is key to this category. The joint working can be promotional or entirely non – promotional.
What will I be measured on?
Positive customer feedback/endorsement is required and will be taken into consideration. We will measure a number of key competencies that have been designed around this award. They will include:
- NHS & market knowledge
- Impact on patient or process
- Measuring project outcome
Details of the project must be outlined to the judges by demonstrating and sharing examples.
How will I be assessed?
- Written entry form submission
- Presentation
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry together with someone from a non-clinical NHS role.
Please note that only two members of the team will be needed at the Assessment Day.
Learning & Development Partnership Award
This category is open to anyone who works in the Learning and Development arena in the UK Pharmaceutical and Medical Devices industry. The category covers both Learning and Development initiatives, the performance of individuals in delivering the initiative and where appropriate, the involvement of external agencies in helping deliver the initiative.
Examples of job titles for this category may include, but not exclusive to:
- Head Office Training Manager
- Field Training Manager
- Learning and Development Manager
- Regional Manager
- External L&D agency
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- How effectively the project was initiated, managed and delivered
- How this project measurably contributed to the learning agenda within organisation
- How well the project met the identified business need
- Presentation skills
How will I be assessed?
- Written entry form submission
- Presentation
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Please note that only two members of the team will be needed at the Assessment Day.
Medical Scientific Liaison Award
This category is open to any individual who has worked in the UK Pharmaceutical and Medical Devices industry. The category is open to anyone in a Medical Scientific Liaison (MSL) role. MSL’s have advanced scientific training and academic credentials.
Examples of job titles for this category may include, but not exclusive to:
- Scientific Affairs Advisor
- Medical Information Specialist
- Medical / Clinical Scientific Liaison
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- Application of medical knowledge to role
- NHS & market knowledge
How will I be assessed?
- Written entry form submission
- Two pre-prepared presentations
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry including an MSL expert.
New Account Manager Award
This category is open to anyone in the UK Pharmaceutical and Medical Device industry whose core responsibility is account management and worked within this role for up to 2 years. You will be the owner of the account plan or play a key role in delivering the plan.
Examples of job titles for this category may include, but not exclusive to:
- Key Account Manager (KAM) / Specialist
- National/Regional Account Manager
- Therapy Account Specialist
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
- Developing others
How will I be assessed?
- Written entry form submission
- Presentation
- NHS Knowledge Assessment
- Business and NHS case study presentation
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Nurse Advisor Award
This category is open to all Nurse Advisors in the UK Pharmaceutical and Medical Device industry.
Examples of job titles for this category may include, but not exclusive to:
- Nurse Advisor
- Clinical Nurse Specialist
- Clinical Nurse Advisor
What will I be measured on?
The focus of the measurement will be around making a difference to patients. We will measure a number of key competencies that have been designed around this role. They will include:
- Positive impact on patients
- Team working
- Influencing for results
- Planning and organisation
- Business Acumen
- NHS Knowledge
How will I be assessed?
- Written entry form submission
- Pre-prepared presentation
- Compliance interview
- NHS Knowledge Assessment
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry with nursing knowledge, and a clinician who is used to this type of role-play scenario.
Payer Engagement Award
This category is open to any one in the UK Pharmaceutical and Medical Device industry, who has demonstrated outstanding performance, skills and knowledge in the development and delivery of payer engagement. The focus of this category is around how the individual has identified appropriate payers and developed compliant, ethical and commercial viable engagement projects.
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- How the payers were segmented and identified
- The analysis of needs of both the payer and the organisation
- Creation of commercial strategies that were built on WIN/WIN thinking and outcomes
- Ensuring that the project was in line with Company and ABPI quality and compliance best practice
- Demonstration of commercial and clinical benefits
How will I be assessed?
- Written entry form submission
- Presentation
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry.
Please note that only two members of the team will be needed at the Assessment Day.
Primary Care Specialist Award
This category is open to all Primary Care Specialists working in the UK Pharmaceutical and Medical Device industry irrespective of tenure in role. This category is applicable to you if the majority of your time is spent working in Primary Care.
Examples of job titles for this category may include, but not exclusive to:
- Medical Sales Representative
- Primary Care / GP Representative
- Territory Manager
What will I be measured on?
We will measure a number of key competencies relating to this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
How will I be assessed?
- Written entry form submission
- Sales call
- NHS Knowledge Assessment
- Business and NHS case study presentation
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry and a GP who is used to this type of role play scenario.
Secondary Care Specialist Award
This category is open to both Primary and Secondary Care Specialists working in the UK Pharmaceutical and Medical Device industry. This role is applicable to you if the majority of your time is spent in Secondary Care.
Examples of job titles for this category may include, but not exclusive to:
- Secondary Care Sales Representative
- Hospital Representative
- Specialist Sales Representative
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
How will I be assessed?
- Written entry form submission
- Sales call
- NHS Knowledge Assessment
- Business and NHS case study presentation
Who will assess me?
You will be assessed by a range of independent judges who have had a significant amount of experience in the pharmaceutical or medical device industry and a secondary care clinician who is used to this type of role play scenario.