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CATEGORIES & ENTRY CRITERIA
Click on each category to display the award information and entry criteria, as well as download the entry form.
Award
Account Project Award
This category is open to any individuals or teams in any role in the UK Pharmaceutical and Medical Device industry. You need to have demonstrated an outstanding project locally or nationally. The project must demonstrate a clear patient benefit.
The focus of the category is the project outcome not the skills of the individuals delivering the project.
Examples of job titles for this category may include, but not exclusive to:
- Regional / Key Account Manager
- Regional / Account Team
- Medical Scientific Liaison
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Measuring project outcome
- Impact on patients
- NHS & Market Knowledge
How will I be assessed?
- Written entry form submission
- Presentation
Who will assess me?
You will be assessed by independent assessors who are not currently employed by a pharmaceutical or medical device company full time.
Award
Best Newcomer Award
This category is open to individuals who work in the UK Pharmaceutical and Medical Device industry and have only been in the industry up to 18 months. They need to have demonstrated high potential for the future.
Examples of job titles for this category may include, but not exclusive to:
- All Sales Roles
- All Marketing Roles
- All Medical Roles
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team Working
- Influencing for results
- Planning and organisation
- Business Acumen
- NHS & Market Knowledge
How will I be assessed?
- Written entry form submission
- NHS Knowledge Assessment
- Presentation
Who will assess me?
You will be assessed by independent assessors who have held a senior position in a UK pharmaceutical or medical device company.
Commercial Innovation Award
When you enter the New or Experienced Account Managers category you are also entered into this award. We are looking to recognise excellent examples of commercial innovation from the Account Managers in this category.
What will I be measured on?
- Where changes to existing models or projects have resulted in transformational improvement to NHS customers / patients and to the pharma company’s business.
- Different business models being used internally to work with the NHS which have resulted in positive change.
- Reorganisation of resources internally which has changed the way that the company or the individual works with the NHS.
- Change in Value Proposition in order to make it more applicable to the NHS customer.
- Leadership decisions that led to leaving certain accounts alone to focus on accounts that deliver the business.
- Innovative approach on projects that lead to patient benefits and positive commercial outcomes.
How will I be assessed?
Judges will be looking for examples of excellence in commercial innovation during the New & Experienced Account Managers assessment process.
At the end of the Assessment Day the relevant judges will meet to discuss each entry and agree finalists and the overall category winner.
Cross-Functional Team Award
This category is open to any Cross-Functional teams in the UK Pharmaceutical and Medical Device industry, who have demonstrated outstanding performance, skills and knowledge as a team. The focus of this category is around how the Cross-Functional team works effectively and skillfully with customers for the benefit of patients.
Examples of job titles for this category may include, but not exclusive to:
- Regional Sales Team
- National Sales Team
- Territory Team
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Planning and organisation
- Business acumen
- NHS & market knowledge
- Measuring project outcome
How will I be assessed?
- Written entry form submission
- Presentation
Who will assess me?
You will be assessed by independent assessors who are not currently employed by a pharmaceutical or medical device company full time. Please note that only two members of the Cross-Functional team will be needed at the Assessment Day.
Award
Emerging Talent Award
This category is open to individuals who work in the UK Pharmaceutical and Medical Device industry, who are highlighted as having high potential and future leadership capability. We are looking for those individuals who have made an outstanding start or have demonstrated meaningful impact in their careers to date in the industry and have the capability and ambition to move into future leadership roles.
Examples of job titles for this category may include, but not exclusive to:
- All Sales Roles
- All Marketing Roles
- All Medical Roles
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business Acumen
- NHS & Market Knowledge
- Leadership
How will I be assessed?
- Written entry form submission
- Presentation
Who will assess me?
You will be assessed by independent assessors who have held a senior position in a UK pharmaceutical or medical device company.
e-Representative Award
This category is open to all personnel who work in the work in the UK Pharmaceutical and Medical Device industry in a digital or remote role. Please indicate in your entry submission if your primary role is sales or customer service based.
Examples of job titles for this category may include, but not exclusive to:
- e-Representative
- Remote Representative
- Telephone Sales Representative
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business Acumen
- NHS & Market Knowledge
How will I be assessed?
- Written entry form submission
- Company product sales or service call (dependent on primary job function)
- NHS Knowledge Assessment
Who will assess me?
You will be assessed by independent assessors who are not currently employed by a pharmaceutical company full time and a clinician who is used to this type of role play scenario.
Experienced Account Manager Award
This category is open to anyone in the UK Pharmaceutical and Medical Device industry whose core responsibility is account management and has worked within this role for 2 years or more. You will be the owner of the account plan or play a key role in delivering the plan. When you enter this category you will also be entered into the Commercial Innovation award category too.
Examples of job titles for this category may include, but not exclusive to:
- Key Account Manager (KAM) / Specialist
- National/Regional Account Manager
- Therapy Account Specialist
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business Acumen
- NHS & Market Knowledge
- Developing others
How will I be assessed?
- Written entry form submission
- Presentation
- NHS Knowledge Assessment
- Business and NHS case study presentation
Who will assess me?
You will be assessed by independent assessors who are not currently employed by a pharmaceutical or medical device company full time.
Award
Joint Working Award
This category is open to anyone in the UK Pharmaceutical and Medical Device industry, who has worked on a joint working project with a customer. Both parties must have a vested interest in the initiative. The outcome must have made a meaningful difference to patients or patient services. The patient focus is key to this category. The joint working can be promotional or entirely non – promotional.
What will I be measured on?
Positive customer feedback/endorsement is required and will be taken into consideration. We will measure a number of key competencies that have been designed around this award. They will include:
- NHS & market knowledge
- Impact on patient or process
- Measuring project outcome
Details of the project must be outlined to the judges by demonstrating and sharing examples.
How will I be assessed?
- Written entry form submission
- Presentation
Who will assess me?
You will be assessed by independent assessors who are not currently employed by a pharmaceutical company full time together with someone from a non clinical NHS role.
Please note that only two members of the team will be needed at the Assessment Day.
Learning & Development Award
This category is open to anyone who works in the Learning and Development arena in the UK Pharmaceutical and Medical Devices industry. The category covers both Learning and Development Initiatives and also the performance of individuals in delivering the initiative.
Examples of job titles for this category may include, but not exclusive to:
- Head Office Training Manager
- Field Training Manager
- Learning and Development Manager
- Regional Manager
- External L&D agency
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- How the project was initiated and delivered efficiently
- How this project has contributed to the development of others
- What was the overall project outcome
How will I be assessed?
- Written entry form submission
- Presentation
Who will assess me?
You will be assessed by independent assessors who are not currently employed by a pharmaceutical or medical device company full time. Please note that only two members of the team will be needed at the Assessment Day.
Medical Scientific Liaison Award
This category is open to any individual who has worked in the UK Pharmaceutical and Medical Devices industry. The category is open to anyone in a Medical Scientific Liaison (MSL) role. MSL’s have advanced scientific training and academic credentials.
Examples of job titles for this category may include, but not exclusive to:
- Scientific Affairs Advisor
- Medical Information Specialist
- Medical / Clinical Scientific Liaison
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- Application of medical knowledge to role
- NHS & market knowledge
How will I be assessed?
- Written entry form submission
- Presentation
Who will assess me?
You will be assessed by independent assessors including a MSL expert.
New Account Manager Award
This category is open to anyone in the UK Pharmaceutical and Medical Device industry whose core responsibility is account management and worked within this role for up to 2 years. You will be the owner of the account plan or play a key role in delivering the plan. When you enter this category you will also be entered into the Commercial Innovation award category too.
Examples of job titles for this category may include, but not exclusive to:
- Key Account Manager (KAM) / Specialist
- National/Regional Account Manager
- Therapy Account Specialist
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
- Developing others
How will I be assessed?
- Written entry form submission
- Presentation
- NHS Knowledge Assessment
- Business and NHS case study presentation
Who will assess me?
You will be assessed by independent assessors who are not currently employed by a pharmaceutical or medical device company full time.
Award
Nurse Advisor Award
This category is open to all Nurse Advisors in the UK Pharmaceutical and Medical Device industry.
Examples of job titles for this category may include, but not exclusive to:
- Nurse Advisor
- Clinical Nurse Specialist
- Clinical Nurse Advisor
What will I be measured on?
The focus of the measurement will be around making a difference to patients. We will measure a number of key competencies that have been designed around this role. They will include:
- Positive impact on patients
- Team working
- Influencing for results
- Planning and organisation
- Business Acumen
- NHS Knowledge
How will I be assessed?
- Written entry form submission
- Presentation 1
- Presentation 2
- NHS Knowledge Assessment
Who will assess me?
You will be assessed by independent assessors with nursing knowledge and a clinician who is used to this type of role play scenario.
Primary Care Specialist Award
This category is open to all Primary Care Specialists working in the UK Pharmaceutical and Medical Device industry irrespective of tenure in role. This category is applicable to you if the majority of your time is spent working in Primary Care.
Examples of job titles for this category may include, but not exclusive to:
- Medical Sales Representative
- Primary Care / GP Representative
- Territory Manager
What will I be measured on?
We will measure a number of key competencies relating to this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
How will I be assessed?
- Written entry form submission
- Sales call
- NHS Knowledge Assessment
- Business and NHS case study presentation
Who will assess me?
You will be assessed by independent assessors who are not currently employed by a pharmaceutical or medical device company full time and a GP who is used to this type of role play scenario.
Regional Manager Award
This category is open to all individuals who are managing a team working in the UK Pharmaceutical and Medical Device industry. Both Sales and non-Sales Managers may apply.
Examples of job titles for this category may include, but not exclusive to:
- Regional / National Sales Manager
- Team Manager
- Business Manager
- Nurse Manager
- Field Manager
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
- Developing others
How will I be assessed?
- Written entry form submission
- Coaching scenario
- NHS Knowledge Assessment
- Presentation
Who will assess me?
You will be assessed by independent assessors who are not currently employed by a pharmaceutical or medical device company full time.
Secondary Care Specialist Award
This category is open to both Primary and Secondary Care Specialists working in the UK Pharmaceutical and Medical Device industry. This role is applicable to you if the majority of your time is spent in Secondary Care.
Examples of job titles for this category may include, but not exclusive to:
- Secondary Care Sales Representative
- Hospital Representative
- Specialist Sales Representative
What will I be measured on?
We will measure a number of key competencies that have been designed around this role. They will include:
- Team working
- Influencing for results
- Planning and organisation
- Business acumen
- NHS & market knowledge
How will I be assessed?
- Written entry form submission
- Sales call
- NHS Knowledge Assessment
- Business and NHS case study presentation
Who will assess me?
You will be assessed by independent assessors who are not currently employed by a pharmaceutical or medical device company full time and a Secondary Care Clinician who is used to this type of role play scenario.