The Pf Awards has become the most prestigious awards within the UK pharmaceutical industry
Why was the Pf Awards set up? Pf Awards started 20 years ago. Most companies recognised the success of their top performers internally; however, the industry didn’t have a cross-industry platform of recognising and rewarding success. There was a gap in the industry that needed filling. A Steering Group was formed which was a mixture of industry personnel and representation from the recruitment arena and ideas were discussed.
Have the award categories changed much? We have made many award category changes over the years as we adapt with changes in the industry. We haven’t lost sight of the traditional roles though and still have the Primary Care and Secondary Care Specialist Awards. We now have awards recognising Commercial Impact where we didn’t have these 20 years ago, we also have the role of the Digitally Enabled Representative so the industry has certainly seen some changes which the Pf Awards has mirrored.
Pf Awards 2021, has a very different feel to it. We are recognising capabilities and not specific roles this year. The Pf Awards are a reflection on the Covid-19 pandemic and will rewards individuals, teams and companies on their outstanding performance in supporting each other, their colleagues, companies, NHS colleagues and many patients.
Are the Pf Awards really the premier awards?The Pf Awards have always been widely regarded as the premier awards in the pharmaceutical industry by E4H and our partners however, the Pf Awards is now externally recognised as the premier awards which is superb.
The Pf Awards Dinner is a night of celebration where the winners are announced, with a celebrity host presenting the awards. We have had rugby legends like Matt Dawson and Martin Bayfield presenting, as well as Romesh Ranganathan, Marcus Brigstocke and Hugh Dennis.
The Pf Awards 2020, hosted by Melanie Hamer and Martin Bayfield, winners were announced in an event that was live streamed from the Royal Lancaster in London. The 600 guests, sponsors and candidates were invited to join the event online, following the difficult decision to cancel the live event. On the night 1000 people tuned into watch the live stream making it the largest Pf Awards on record.
Find out more about the winners and top finalists and the highlights of the 20th anniversary of the Pf Awards here. Congratulations to all winners and top finalists, and thank you to our wonderful sponsors and supporters.
The Pf Awards 2020 was by far the largest awards, this is in terms of entries, entering companies and guests watching the live streaming.
Awards to date
Over 360 awards have been presented, including team awards.
We have received over 5,000 entries from a cross-section of pharmaceutical and medical device companies since The Pf Awards began.