The Pf Awards Story

The Pf Awards are the most prestigious awards within the UK pharmaceutical industry. Since their inception in March 2000, they have celebrated the best and brightest the industry has to offer. The awards are free to enter and culminate in the Pf Awards Dinner - a night of celebration at the Royal Lancaster, London.



Enter The Pf Awards

We have streamlined this year’s entry process to make it as quick and easy as possible. All of the information you need can be found throughout this site. For individuals, teams and company submissions we suggest the following steps below.

  • Adele Marshall
    It has been an extremely rewarding, dynamic and unique first 18 months in the industry. I am truly grateful for this award and excited to see what the future holds.
    Adele Marshall
    MSD, Winner of the Future Leaders Award
  • Caroline Morel
    I am absolutely delighted to be receiving this award on behalf of a truly collaborative team, it is wonderful to be recognised by the Pf Awards for the Innovation Team Award for our patient support programme supporting the NHS and our patients.
    Caroline Morel
    Astellas Pharma Ltd, Winner of the Innovation Team Award
  • Phil Shaffner
    I have been in the industry for 21 years and what I enjoy about being a judge is seeing how individuals have evolved over the years. A salesperson has had to adapt to the ever-changing customer requirements and changing NHS. The need to sell virtually, as well as face-to-face, has never been more important and the standard this year was fantastic, which is a credit to the individuals and the companies they work for
    Phil Shaffner
    Project Manager, CHASE
  • Nic Hallett
    The Pf Awards is a UK healthcare institution that I have loved supporting for the last 20 years. I get to meet the brightest and the best managers, trainers and of course salespeople from across the industry. This year’s virtual format was brilliantly slick and efficient. The judges and competitors worked from the comfort of their homes and yet the interviews, presentations and sales calls were every bit as authentic as the face-to-face experience.
    Nic Hallett
    Managing Director, Excel Communications
  • Beth Stacey
    The Pf Awards are a fantastic opportunity to support the pharmaceutical industry to continue its development and added value to clinicians in the evolving NHS. I was delighted to be asked to judge again at this year’s awards, and to observe the future of our wonderful industry. Helping to identify, prepare and win at every critical moment.
    Beth Stacey
    Vice President, NeoOptima

Pf Awards Winners Club

The Pf Award Winners Club is an exclusive network of professionals who have been recognised for their excellence in pharmaceutical and medical devices sales.


Thank you to our sponsors


If you would like to discuss sponsorship opportunities please contact us on 01462 226126 or email