Pf Awards 2021 marks our 21st anniversary and will be somewhat different to reflect our changing world. The Pf Awards are free to enter and we would like to encourage as many individuals, teams and companies to participate and gain industry recognition for their achievements.

The new categories for Pf Awards 2021 are a reflection on this year and the Covid-19 pandemic. We will reward individuals, teams and companies for their outstanding performances in supporting each other, their companies, NHS colleagues and the many patients they have gone to great lengths to care for. The Pf Awards will commemorate the pharmaceutical industry coming together with the NHS to combat adversity during this global crisis. We are also broadening our categories to include our colleagues in communications, HR, training and marketing as well as Sales to reflect the great work we all do together.

After consultation with our industry partners, we have taken the decision to hold both the Pf Awards Assessment Day and Pf Awards Dinner virtually for next year. We are enthusiastic and excited about our plans and will make everything as engaging and interactive as possible. The virtual Pf Awards Evening will be live-streamed for free, so you can encourage everyone to join in the excitement on the night and celebrate your company’s recognition.

I look forward to you entering the Pf Awards to commemorate this very different year and to acknowledge the amazing way our industry has come together to overcome adversity.

Stay safe,
Melanie, Founding Director.