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The Pf Awards 2020

The Pf Awards are now in their 20th Anniversary year and have evolved and developed over time with feedback from the industry, our independent judging panel and a steering group.

As the premier awards within the UK healthcare industry, our purpose and vision is to deliver a cross-industry awards programme which rewards excellence in pharmaceutical and medical device sales across a variety of categories.

Dates for your diary








  • Mudeer Khwaja

    The Pf Awards were really enjoyable and being nominated was incredible recognition within Novartis, but winning the category was truly an incredible feeling in a room full of industry peers. The entire awards process was extremely positive and enjoyable and leaves you feeling proud of the results you’ve achieved.

    Mudeer Khwaja
    Novartis, Commercial Impact Award
  • James Perry

    Winning the Secondary Care Specialist category was a huge surprise for me. The Pf Awards 2019 process was tough, but also very enjoyable; stretching my sales skills, business planning process and presentation technique to their maximum alongside the best talent within the industry.

    James Perry
    AbbVie, Secondary Care Specialist Award
  • Tom Marlow

    I am absolutely delighted to win Experienced Account Manager of the year at the Pf Awards 2019, particularly as I was shortlisted in the New Account Manager category in 2018. It was an extremely challenging but rewarding process to be a part of and the standard of the other candidates was incredibly high.

    Tom Marlow
    LEO Pharma, Experienced Account Manager
  • Lorna Towndrow

    The Pf Awards are one of the largest events in the pharmaceutical industry calendar, so to have the opportunity to network with the best in the industry was a fantastic experience, and one that that will stay with me forever! To then go on to be awarded both Future Leader Award and Outstanding Performer Award is an absolute honour.

    Lorna Towndrow
    Ashfield, Future Leader Award & Outstanding Performer Award
  • Shannon Travers

    I am totally overwhelmed to have won Best Newcomer at the Pf Awards 2019. I can’t believe how much I have enjoyed the whole process from start to finish, despite the nerves. It was incredible to be surrounded by so much talent, and to be standing alongside them receiving an award, despite being relatively new to the industry was an honour.

    Shannon Travers
    CHASE, on contract to GSK, Best Newcomer Award
  • Richard Jarvis

    Being recognised by your own company is great but recognition from colleagues across the wider UK pharma industry is a real honour. The awards were really well organised and the assessment day had a really positive atmosphere. After our presentation we felt it went well but our assessors made us feel like we should be really proud of the work we had done.

    Richard Jarvis
    Novartis, Commercial Impact Award
  • Dave Lampard

    I was surprised but delighted to win the Field Manager Award this year, it is one of the highlights of my career so far. It was great to represent Thornton and Ross against the best of the best in our industry.

    Dave Lampard
    Thornton & Ross, Field Manager Award

Pf Awards Winners Club

The Pf Award Winners Club is an exclusive network of professionals who have been recognised for their excellence in pharmaceutical and medical devices sales.